Wholesale In A Box and Expanding My Small Business

For the past few months, I have been using a service called Wholesale in a Box to boost my wholesale business. Etan and Emily, founders of Wholesale in a Box, reached out to me to ask if I would be interested in using their services. After a grueling call (where I asked Etan very tough questions about how this service really could help me), I decided to try it out (after all, they provide a refund if you aren't satisfied). 

The way it works is this: you set up a profile telling them what kind of stores you'd like to be in, stylistically and geographically. They send you 20 stores every month that you can review to see if you like them and want to reach out to their owners. They set up a calendar for you so that every day you have a small goal to achieve be it reaching out to new stores, catching up with old ones, or following up with potential new buyers. 

I think one of assets of Wholesale in a Box is that it has kept me on top of my wholesale accounts and helped me to grow that side of the business. Before, I would reach out to stores when I found one I liked on Instagram, or when I felt I had time. This service forces me to make the time (even just 20 minutes a day). 

The one thing I have been grappling with (which is a good problem to have) is how to expand my business and hire on another member of the team. It seems like a lot of small businesses have this problem of having temporary or seasonal work, not knowing when to let go (or how to!), and what to focus on as a sole member of a business. I am hoping by the end of the year I will have sorted this all out so that I can take on more wholesale accounts, shorten my turn-around time, and potentially hire someone on to help me either in the studio or on the business side of things. 

Gopi Shah

Gopi Shah Ceramics, Austin, TX, 78702, United States

Born and raised in Los Angeles, California, Gopi Shah began crafting clayworks in high school and continued her studies at the School of the Museum of Fine Arts in Boston, Massachusetts. In 2014, Gopi launched her ceramics business after moving to Austin, Texas. Since founding her practice, Gopi’s repertoire has expanded to incorporate textures, sgraffito, and hand-painting to create a collection inspired by memories and nature. Gopi proudly crafts ceramic wares in her East Austin studio working clay into new forms and objects every day.